Commercial & Technology

When an emergency hits, speed and clarity save lives and costs. This team designs assistance programmes around what insurers and corporates need, and builds the technology that gets every case moving faster.

Dexter Tan

Group Deputy CEO and Acting Chief Technology Officer

As Acting Chief Technology Officer, Dexter leads EMA Global's product development and the deployment of AI across the business, backed by over 15 years of leadership as Group Deputy CEO. He is building the systems that connect our six assistance centres, provider network and clients on one platform. Insurers and corporates get faster case handling, real-time visibility and fewer delays on every case.

Frank Doreleijers

Head of Global Sales

Over 25 years, Frank has built high-performing commercial teams and turned around businesses across healthcare and assistance in Asia. He now leads EMA Global's sales transformation, growing our insurance and corporate partnerships across the region. Partners get a commercial lead who builds programmes around their policyholders and people, not off-the-shelf packages.

Yvonne Lim, Head of Global Key Accounts

Yvonne Lim

Head of Global Key Accounts

Yvonne brings over 25 years in account management, including 12 years specialising in home, travel and medical assistance programmes. She manages our key insurance and corporate accounts, keeping clients, partners and our teams aligned from contract to claim. Key clients get one accountable contact who knows their programme, their people and their priorities.

Dr Cherie Huang, Head of Artificial Intelligence & Innovation

Dr Cherie Huang

Head of Artificial Intelligence and Innovation

Dr Huang has over 20 years of commercial leadership across Asia Pacific, including senior roles at Ant International and a GenAI startup, a Doctorate from Hong Kong PolyU and an MBA from Leiden University. She leads EMA Global's AI strategy, data science and engineering teams. Clients get sharper insight into their cases and costs, and faster decisions when every minute counts.

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